Questionnaire

In order to gain an insight into my target audience I carried out a questionnaire to discover what needs and wants they would have from a music magazine, what kinds of artists they would be interested in featuring and what current forms of media they use to keep up to date with what is new in music, in addition to this I researched the average cost the target audience would be willing to buy Harmony magazine for.

Questionnaire

What gender are you?

Male       Female

All participants who answered the questionnaire were Female as they are the target audiene of Harmony.

What is your favourite genre of music? (Please tick more than one box if necessary)

 Pop          Rock        R&B      Hip-Hop     Indie - The most popular genre of music was Pop followed by Indie, R&B and Rock.

3. Please list some of your favourite music artists in the box provided below.

Here is a list of all the artists that were included by respondents:

Adele, Beyonce, Birdy, Coldplay, Ed Sheeran, Lady Gaga, Little Mix, NDubz, Rhianna, The Saturdays, Justin Biber, Rizzle Kicks, Katy Perry, Drake, Jessie J, Bruno Mars, Emeli Sande, The Wanted, Tinie Tempah, Nicki Minaj, Devlin, Proffessor Green and The Kooks

4. Please look at this list of features we would like to use in our new music magazine and write the numbers of the features you would be interested in seeing in the box provided below.

1.       A front covers featuring a reader of the music magazine who would like to make it into the music industry.

2.       Top chart of U.K artists

3.       Gig and Album reviews

4.       Advice on how to get into the music business

5.       World exclusive interviews with big acts

6.       Style advice and features including style steals of celebrities

7.       Other entertainment sections

 The most popular feature choosen by respondents were 2 and 5 followed by 3 6 1 and finally 1.

 5. What forms of music channels, websites or magazines, do you use to see the latest music?

Respondents replied: MTV, 4 Music, youtube, smash hits, kiss, viva

                                                                                                                                                                        

     6. What would you like to see in a music magazine?

Here is a qoute from a repsondant that sums up what the target audience want from a music magazine

'A magazine that tells me about all the latest music and gigs giving me interviews from the artists that inspire me and I want to know more about, above all a magazine that writes with passion and shares the same love for music that I have"

8.       What price would you be willing to pay for a music magazine? (Please circle your choice)/

·        £1.50 , £2.00, £2.65, £3.20, £4.80, £5.00 The price respondants were willing to pay was £2.65 on average

9.       Why do you listen to music and what does it mean to you?

a qoute from a respondant says " Music is like a drug i'm addicted to it, I can listen to a song and it can change my mood in an instant, without my ipod I would be lost"

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